Tuesday, May 24, 2011

WHY AM I IN THIS BUSINESS?

Going to network meetings is so much more than just a meal or a place to hand out all those business cards. And we all know we have lots of business cards (thanks to Jaime Limbaugh). It’s a chance to sell your product or service. But the most important thing you can hope to get from all this networking is an opportunity to learn things about yourself and your business. After all the better you become the more you have to offer.
This week in networking a mirror was held up (thanks to Dick Powell). Look deep inside and answer the question: Why am I in this business? Here is what I see:
I am in my business to make a living doing the things I love the most. Here goes…
I love crunching numbers!
I love balancing checkbooks!
I love doing tax returns!
I love helping clients understand their financial situation!
I love helping them make decisions that make them money!
I love it when a client is too busy to get their paperwork together. Hopefully they are too busy building their dreams. I love being an integral part of that process.
I love my work environment and the people who surround me.
The most important service our company provides is peace of mind regarding the paperwork and taxes that plague every business owner. Don’t waste valuable time doing things you don’t like or understand. I just wish I had a dollar for every time a client said “Why didn’t I hire you before now?” I’d be rich and writing this from my yacht!
So…I challenge you to look in that mirror. Find out why you are in business. It’s NOT just to make money…that was too easy! Look deeper and list what you love to do. Then go do it! But most of all don’t forget to have someone else do the parts you don’t like to do…..paperwork!